Hey, RIM/Blackberry’s CEO went to mobile world Congress in 2010, 3 solid YEARS after the iPhone launched, was dominating and defining the smartphone world and said, “we feel touchscreen is not the future of mobile phones” and rolled out another hybrid touch/keyboard model like the 5 they already had
Blackberry was $150/share as of 2009 with the entire world in front of it. It’s now worth $3.59/share.
And then, to bring us full circle to OP, Microsoft made it’s strategic acquisition of Nokia long after they had squandered enviable market share to Apple and Google 😂 https://www.theverge.com/2016/5/25/11766540/microsoft-nokia-acquisition-costs