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Joined 1 month ago
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Cake day: December 27th, 2025

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  • Yes. Very much so. Calling it a “virus” is an analogy to simplify the concept to a sound bite, and an author like Neal Stephenson made a “mind virus” central to the plot of his book, Snow Crash. But strip away the literary liberties, and it’s based on real neuroscience. See, for example, this article from a few years ago.

    Quote:

    It is well-documented that for example words like “reptiles” and “parasites” were used by the Nazi regime to compare outsiders and minorities to animals. Strongmen throughout history have referred to targeted social groups as “rats” or “pests” or “a plague.” And it’s effective regardless of whether the people who hear this language are predisposed to jump to extreme conclusions. Once someone is tuned into these metaphors, their brain actually changes in ways that make them more likely to believe bigger lies, even conspiracy theories.

    I have this pet theory that the fact that some of the first TV broadcasts were Hitler’s speeches is more than just a historical curiosity. Broadcast media (i.e. radio) had come along just a few years before. Right after it provided a way for authoritarian leaders like Hitler to reach great numbers of people with their spoken words., the world saw an explosion of right-wing populism at a scale never seen before. I suspect it’s not just a coincidence. (The Nazis certainly understood the propaganda opportunity.)

    It certainly resembled a viral outbreak.


  • I’m reasonably confident that the reason has a lot to do with social proof. I don’t think it has much to do with UX, or amount of content, because both of those reasons would require people to actually try the fediverse to find out. In my experience, people don’t cite reasons as to why they won’t try a lesser-known platform, they enter a low-key fight-or-flight mode and sort of go blank, shut down, and don’t engage with the idea either way. It’s kind of spooky once you notice it in person.

    To speculate, I think perhaps centralized, corporate services have an immediate advantage, because a brand name and a logo inherently provides a certain amount of social proof, since corporate brands and logos are so central to Western culture.