
The problem with never going there again after they reverse is that it doesn’t actually serve your goal. Companies are fickle as they chase profits, they don’t actually give a fuck about morality. Target chose to ditch DEI initially because they thought it ultimately would be more profitable. Boycotting that is fine. But when they reverse and customers don’t come back, that actually encourages them to just ditch DEI again.
This article is only referencing cost per launch, which is just stupid. what about cost per kg to orbit? Or cost per kg to geostationary? Or cost per kg to beyond earth orbit? Cost per astronaut seat to ISS? Etc… these are the metrics that actually matter. The article also fails to mention inflation adjusted or not, which is important with the timescales they are using. Low effort ragebait article.