The number of people able to afford to consume their product (and any other non-essential product) will continue to decrease as a result of these and similar decisions. Prices or ad revenue will need to increase for the people who can still pay for it in order to continue to maximize profits. Eventually the product hits a price (or annoyance) point which too few wish to pay and their revenue will collapse. People could accelerate this process by voting with their money. Withholding or paying is our individual vote for or against a corporate entity.