In the original (higher res) version of this from back in the day, you could see that his design wasn’t even good. The name of the library is on the book spines from right to left, and the left side is wasted space. The middle one is way better. Other entries must have been terrible lol
Yes it’s the correct orientation for book spines, but the words are still right to left so it reads “Library Public Fullerton”. Easily could have been fixed by switching them around and moving them to the left side of the card. Could also make the books progressively smaller so the angle leads the eye in the right direction, or add some shapes to the spine that direct the eye. He’s kind of done that with the lean but it still feels wrong when reading it. Would be even better if he stacked the books with the text vertically instead imo.
It feels funny, sure, but this is definitely the most correct way to do it, if you’re being pedantic about it. Which a library pretty much NEEDS to be.
You say “Wrong Way” but since the advent of chip cards, more and more are adopting ‘vertical’ patterns. On top of that, it’s a library, of course they choose the one with books on it.
And the one that’s not clearly designed by a young girl.
Nothing against that, beyond the fact they’re selecting for the broadest appeal possible. He’s right, he dominated, but mostly by understanding the audience.
In the original (higher res) version of this from back in the day, you could see that his design wasn’t even good. The name of the library is on the book spines from right to left, and the left side is wasted space. The middle one is way better. Other entries must have been terrible lol
I think the idea is that it reads “top to bottom” but rotated 90 degrees
Exactly. Such a strange choice for a library of all things to choose the design with the text that reads the wrong way.
What do you mean with wrong way?
Wrong way? This is the right way.
https://danq.me/2019/01/27/iso-6357/
Yes it’s the correct orientation for book spines, but the words are still right to left so it reads “Library Public Fullerton”. Easily could have been fixed by switching them around and moving them to the left side of the card. Could also make the books progressively smaller so the angle leads the eye in the right direction, or add some shapes to the spine that direct the eye. He’s kind of done that with the lean but it still feels wrong when reading it. Would be even better if he stacked the books with the text vertically instead imo.
Did you read the article he linked?
It feels funny, sure, but this is definitely the most correct way to do it, if you’re being pedantic about it. Which a library pretty much NEEDS to be.
You say “Wrong Way” but since the advent of chip cards, more and more are adopting ‘vertical’ patterns. On top of that, it’s a library, of course they choose the one with books on it.
And the one that’s not clearly designed by a young girl.
Nothing against that, beyond the fact they’re selecting for the broadest appeal possible. He’s right, he dominated, but mostly by understanding the audience.
I agree, and I like both of those kids’ designs more than his.