That poster was the first appearance of a bibendum, circa 1898. It was created by artist Marius Rossillon. Modern bibendums may look more familiar,

People have dressed in bibendum costumes, which is not disturbing at all,

Something appears to be happening here, perhaps one bibendum has defeated another in gladiatorial combat with a tire shield and a bladed weapon? I am a little bit bewildered here,

A bibendum offering flowers to a ballerina?

Two bibendums smoking and playing cards.

Gigantic bibendums tower over cars,

Bibendums fighting,

The gladiator poster says that, “The crowd cheers Bibendum and condemns his competitors.” So it appears it is Bibendum winning over the other tires.
Advertisements were so much better when they were just some dude’s weird as fuck idea, instead of some focus grouped, bland, lowest common denominator bullshit.
What I find wild is that the slogan Nunc est bibendum means “Now is the time to drink”. Imagine pitching that today as a slogan for a car tyre company.
That reminds me of how they used to advertise alcohol as being good for pregnant women. Which it kind of… you know… isn’t, but it got lodged pretty deeply into some cultures.
Cayce Pollard says; Hell no!
I didn’t know the name and had to look that one up!
with an unusual intuitive sensitivity for branding, manifested primarily in her physical aversion to particular logos and corporate mascots.
Brilliant!
The Stay-Puft Car Tire Man.





