That poster was the first appearance of a bibendum, circa 1898. It was created by artist Marius Rossillon. Modern bibendums may look more familiar,

People have dressed in bibendum costumes, which is not disturbing at all,

Something appears to be happening here, perhaps one bibendum has defeated another in gladiatorial combat with a tire shield and a bladed weapon? I am a little bit bewildered here,

A bibendum offering flowers to a ballerina?

Two bibendums smoking and playing cards.

Gigantic bibendums tower over cars,

Bibendums fighting,