“I misspoke” says man caught in a lie, in a tale as old as time
In fairness, most post effects work is farmed out to multiple firms on every movie. Not surprising he could be wrong about that.
What he’s guilty of is not demanding that work exclude AI so he was right in his assumptions.
OK, but wouldn’t he hear himself say “we’ll get it in post?”
I don’t believe he didn’t know about this, at all
Post effects haven’t been generative AI until more recently and it’s possible as a director he was unaware when they started creeping in to his work.
The director or producer doesn’t directly oversee each special effect as it’s created. They might see a midpoint and an end after discussing what they want. The entire point of farming out effects to other firms is to divide the work to get it done faster. Worrying about generative AI creeping in is a more recent development so him not assuming a company would use it for effects is not weird.
I am betting a bunch of effects companies have been using it more and more for years and have not been telling studios because why would they? If you’re in sales and you found a cheaper way to complete a contract you would not explain how to your customers, you would just bid lower on your contracts.
Now that there’s public outcry suddenly there’s reason to disclose its use, and I bet effects firms are reluctant to because they’ve been relying on it for years to get work done.
AI has been growing in effects work for at least a decade. Long before LLMs or generative AI ever creeped into the public mind.
TL; DR Until recently there’s been no reason for a Director or Producer to know exactly how the special effects sausage is made.
the leads of a project should be held accountable for how things are made though. if you hire a firm, and you don’t want them to use ai, you better put that shit in the contract. audiences want disclosure of how stuff is made. nobody wants to pay their hard earned money if it’s fake/stolen work
Yeah, that’s what I said in my first comment.
Oh yeah, with a modern production there’s no way he knows exactly what’s going on everywhere behind the scenes. Especially once animation gets involved, there’s just too many hands involved.
He still didn’t ‘misspeak’ though. He just didn’t know what was going on in his production.
I was already not going to see it based on the racism. And sexism. And body shaming. And Eli Roth’s Zionism. It’s like this movie is a tulpa created from the most toxic ideas America has.
a guy who has made MAYBE 2 good movies and has been riding those coat tails since 2002.
Dude, I was already convinced to not go watch your latest shitty screen-vomit that you call a “movie”. You don’t need to convince me MORE.
Yeah, it was obvious as soon as I saw the trailer.
guess im not watching this slop. why would we pay for stolen work?
Can famous/rich/powerful people just ONCE say “Iwhat can I say, I lied, and you caught me”? I would lose so much less respect when they’d do that.
I don’t know the context for this specific movie or what they mean by AI assisted or whatever, but I have heard that nowadays, even if artists don’t use AI to directly create art, they still use it behind the scenes to do things like compose scenes.
Even if the claim is “no AI”, individual artists will still secretly use it to save time or money. Everything in the graphic art world is now AI assisted and we can’t get away from it. 😞
Everyone without industry experience is up on their high horse. The VFX industry used AI loooong before we started calling it that. Hell, Photoshop had Content Aware Fill in 2010! That’s machine learning, AKA “AI”
People on the internet are too ignorant for nuance. If you suddenly have a problem with morph cuts, I can’t take you seriously
Don’t be a fool. Most people mean generative AI when they say AI. Nobody thinks of the 500 other things stacks of matrices and a pile of linear algebra can do, because they don’t understand it.
No, the fill in algorithms are not generative AI (at least the ones back in 2010).
I’m an artist and I use photoshop but I’d never use gen ai
You’re right. Nobody thinks of any other application when they trash talk “AI” as a concept. That’s kind of my point?? There is a complete lack of nuance around the whole topic.
There is such a huge difference between a VFX artist using generative AI to create a background texture vs a whole scene yet it pretty much all of it gets lost in reporting. Any use of machine learning makes you irredeemable in the eyes of the internet warrior.
im an artist and i wouldn’t use gen ai to make a background texture. there’s tons of free textures, and if all else fails i can a) paint it myself or b) go take a photo
So do you work in the blockbuster film industry or is this an unrelated anecdote?
i work in tv animation mostly. i worked on scavengers reign, for example.
Sad, I was looking forward to this movie.
