Breweries are more frugal and don’t give much stuff away anymore. It also didn’t help that representatives of the brewery would drive into towns and see their parasols at houses everywhere.
Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)
They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.
I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.
Breweries are more frugal and don’t give much stuff away anymore. It also didn’t help that representatives of the brewery would drive into towns and see their parasols at houses everywhere.
Pretty much every single bar/cafe I see in the Netherlands has these branded parasols, and the vast majority are beer brands (Heineken, Brand, Hertog Jan, Jupiler are all ones I regularly see)
They can probably buy them cheap from the brewery, or the bars are outright owned by the brewery.
I heard this from a bar owner I know, he had the experience with Grolsch that they could freeby him a few kegs of beer once in a while but not give merchandise other than small stuff.