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Join the list any time before June 25th at 10 a.m. PT. On that date, the list will be closed and randomized, and you will receive an email with your results shortly after.
Apple could use higher quality drives, or have to pay a premium for being weird and buying controller-less drives, but yes, a big part of the difference is probably just higher profit margins.
Apple raised prices on a bunch of stuff today, and the iPad Pro upgrade is now £900.