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Ok, fair enough. That accounts for the difference in upgrade pricing between an iPad and a Mac.
But what accounts for the other £110 between the same upgrade on a Steam Machine and a Mac?
Apple could use higher quality drives, or have to pay a premium for being weird and buying controller-less drives, but yes, a big part of the difference is probably just higher profit margins.
Apple raised prices on a bunch of stuff today, and the iPad Pro upgrade is now £900.