Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.
At the reveal, they promised that it would be under $40k. They also claimed that it looked the way it did because of using a steel exoskeleton instead of a traditional frame. It was supposed to be a much cheaper way to produce a car. Then it turned out they couldn’t produce it that way and instead of cutting their losses, they built it on a frame and kept the hideous design by gluing the panels on.