Major League Soccer has been gaining traction for a few years now, teams getting big and rich enough to buy Messi for $150M for 2.5 years, Apple bought the US MLS distribution rights for $2.5B over 10 years, a lot of people stand to make a lot of money. A whole new untapped market for fifa and the teams and advertisers and every company who advertises.
Major League Soccer has been gaining traction for a few years now, teams getting big and rich enough to buy Messi for $150M for 2.5 years, Apple bought the US MLS distribution rights for $2.5B over 10 years, a lot of people stand to make a lot of money. A whole new untapped market for fifa and the teams and advertisers and every company who advertises.