• redimk@lemmy.fmhy.ml
    link
    fedilink
    arrow-up
    108
    arrow-down
    1
    ·
    2 years ago

    I wonder if advertisers have been leaving Reddit and if so, how many? I’ve honestly never seen a social media website/company ask for advertisers like this tbh.

    I’m not a lot on social media to begin with, so I’m not sure.

  • Raildrake@vlemmy.net
    link
    fedilink
    arrow-up
    54
    arrow-down
    1
    ·
    edit-2
    2 years ago

    Step 1: Announce very unpopular changes Step 2: Ignore backlash, go through with the plan Step 3: Predictably, lose users and advertisers Step 4: ??? Step 5: Why advertise on reddit?

  • Sterben@lemmy.world
    link
    fedilink
    arrow-up
    42
    arrow-down
    1
    ·
    2 years ago

    Lol you know a website is running out of advertisement because they start promote their own website 😂 lol

    • kat@lemmy.world
      link
      fedilink
      arrow-up
      9
      ·
      2 years ago

      It’s like that billboard in the middle of nowhere that ISN’T advertising lions den or pecan shops. Nobody is advertising here because nobody knows it exists!

    • Kittengineer@lemmy.world
      link
      fedilink
      arrow-up
      38
      arrow-down
      2
      ·
      2 years ago

      I’m fine with ads. It costs money to run servers and build out the platform.

      I’m not fine with the absolutely sleezy way spez handled the api changes and the ridiculous price. Utterly disrespectful to the mods, third party app devs, and Reddit users.

        • Dr. Santa@lemmy.world
          link
          fedilink
          arrow-up
          3
          ·
          2 years ago

          Problem is that such isn’t a stable source of income.

          Though I guess Wikipedia makes it work. So I dunno.

      • BrerChicken @lemmy.world
        link
        fedilink
        arrow-up
        3
        ·
        edit-2
        2 years ago

        Just because things cost money doesn’t mean that ads are the best way to pay for them, or that we have to accept advertising as part of the process. I ABHOR advertising, but I don’t mind signing up to support someone on Patreon, like I’m doing with the developer of the instance I’m on.

        • AVeryCleverName@lemmy.one
          link
          fedilink
          arrow-up
          8
          ·
          2 years ago

          I love the lack of ads, but I suppose I could live with them as long as they were clearly distinguished from real user content. I hated those reddit ads that were from a reddit account and looked like just another post if you didn’t pay attention to the flair.

        • Revan343@lemmy.ca
          link
          fedilink
          arrow-up
          1
          ·
          edit-2
          2 years ago

          I honestly don’t even mind targeted ads, just sleezy ones. Targeted ads means I get ads for GPUs instead of health insurance.

          What really annoys me is how many shitty off-the-mark ads I get from Google, despite the fact that they ought to know literally everything about me. LIke, if you’re going to massively invade my privacy, why aren’t you even using that information?

  • dan@lemm.ee
    link
    fedilink
    arrow-up
    30
    ·
    2 years ago

    It’s fairly reasonable to assume advertisers are leaving. This isn’t one of those controversies that has two sides, it’s just Reddit being shitty because they want to make more money, and mods, users and disabled people on the other side being annoyed with Reddit.

    There’s very little for advertisers to lose by redirecting their ad budget elsewhere, but if they stick around there’s a risk that annoyance spills over to them.

    It also doesn’t take much for marketing teams to make a change - they do it all the time to stay on the right side of controversies and avoid things they don’t want to be associated with.

  • ImplyingImplications@lemmy.ca
    link
    fedilink
    arrow-up
    29
    ·
    2 years ago

    A quote that always stuck with me was: “‘Your ad here’ signs are proof that the ad spot doesn’t work well, otherwise someone would have put their ad there.”

    • beardsley@midwest.social
      link
      fedilink
      arrow-up
      13
      ·
      2 years ago

      Hats off, that’s both an argument for the use of third party apps and for eliminating third party apps at the same time…

    • 👽🍻👽@lemmy.world
      link
      fedilink
      arrow-up
      12
      ·
      2 years ago

      Ya. That is a large part (not the only reason) of why Huffman gambled and lost on killing 3rd party apps. People using Apollo, or any other app that wasn’t the trash official app, weren’t getting ads at all or were giving their ad dollars to a third party. By killing third party apps, that forces anyone who actually wants to use Reddit to use the official suck ass app or the garbage desktop site which also had alt options that used the API. When users are funneled into only using official Reddit products, that means they’re only consuming ads that Reddit makes a profit from.

      I used Bacon Reader for almost ten years. It didn’t have ads for half a decade and when ads did come, it was a non intrusive banner ad at the bottom. The Reddit app is riddled with obstructive ads. So is the website unless using an ad blocker. Reddit when used the way the admins want, is just one ass blast of shitty ads.

      • AirlineF0od@lemmy.world
        link
        fedilink
        arrow-up
        6
        ·
        2 years ago

        🥓 for the win. 😢 tears shed. 🥓 was the best. I think my app store purchase was about 2014. I was on bacon for about 9 years I think.

  • PagingDoctorLove@lemmy.world
    link
    fedilink
    arrow-up
    24
    ·
    2 years ago

    I logged in to reddit on my computer the day after rif went dark, and there were noticeably fewer posts on the front page. I think only 8 or so posts were above 10k upvotes. I wouldn’t be surprised if advertisers are pulling their ads in response.

      • Polydextrous@lemmy.world
        link
        fedilink
        arrow-up
        22
        ·
        2 years ago

        I always thought a scary amount of undetected “guerilla marketing” was invading Reddit. And I’m convinced bots were ginning up conversation in the comment sections of those Reddit posts. And bots were downvoting me when I cried manipulation. And all those voices I always hear were very against me.

        And here I thought I was crazy.

      • BarqsHasBite@lemmy.ca
        link
        fedilink
        arrow-up
        6
        ·
        2 years ago

        It was posted on lemmy that an account used chatcbt. It posted one of the “I can’t write that” things, along with things clearly written by AI.

        • lemmyshmemmy@lemmy.world
          link
          fedilink
          arrow-up
          3
          arrow-down
          26
          ·
          2 years ago

          Yeah reddit corporate was working hard to shut down and discredit the protests. I had a bare minimum of three comments deleted. No notice or explanation, I just happened to realize they were suddenly gone.

      • Revan343@lemmy.ca
        link
        fedilink
        arrow-up
        1
        ·
        2 years ago

        I didn’t and don’t expect Leddit to die a quick death or anything

        Was the ‘Let it’ joke intentional, or a happy accident?

      • PagingDoctorLove@lemmy.world
        link
        fedilink
        arrow-up
        21
        ·
        2 years ago

        Honestly? As another user noted, it’s just boring. Not nearly as much is getting posted, and the comments are reminiscent of the days when we’d scramble to write “FIRST” in the comment section. It doesn’t feel conversational, if that makes sense. Like people are talking at each other, not with them. Also lots of “lol nothing changed, why was everyone making such a big deal?” But then the front page is mostly politics, shitposting, and recycled ask reddit questions. Not a monumental change, but definitely lower in quality, imo.

      • lemmyshmemmy@lemmy.world
        link
        fedilink
        arrow-up
        12
        arrow-down
        23
        ·
        2 years ago

        Weird subs are dominating r/all. Bunch of guys shaving their heads, delivery drivers complaining, “am I hot” subs. Weird and boring, the soul is gone.

        • Raildrake@vlemmy.net
          link
          fedilink
          arrow-up
          9
          ·
          2 years ago

          I kept reading of this so I went and had a look. It’s a bit worse than usual, and I saw the Doordarsh posts, but nothing else: this isnt a catastrophic end, it’s just continuing on its slow decline as it has already bean for a while now.

    • Alger_Hiss@lemmy.world
      link
      fedilink
      arrow-up
      10
      ·
      2 years ago

      I wvisited to see what it’s like, but I didn’t log in. Pretty boring place, mostly links from like, CNN, The Guardian, etc. Different subs trending, often with very boring political opinion stuff and sports.

      Advertisers may not notice a difference, sad to say. The people wso stayed are exactly the people they want.

  • Shotgun_Alice@lemmy.world
    link
    fedilink
    arrow-up
    22
    ·
    2 years ago

    I saw that on my few last days on Reddit. I was wondering about their rates b/c I was wondering what it would cost to take out an ad calling spez a complete twat.

    • LordOfTheChia@lemmy.world
      link
      fedilink
      arrow-up
      11
      ·
      2 years ago

      The best ad I saw for Reddit (back before the grand Digg migration) was one day, everyone agreed to stop posting direct links to articles and instead post the links to the Reddit discussions for said articles.

      Suddenly, one day, the entire Digg feed was links to Reddit.

      We should do the same thing (on say 8/1) to give time for the different federated instances to get accustomed to the higher traffic, more activity on the feed, and more people to welcome the future Reddit refuges, just like Redditors once welcomed us during the Digg 4.0 exodus.

      • Cyrus Draegur@lemm.ee
        link
        fedilink
        arrow-up
        6
        arrow-down
        1
        ·
        2 years ago

        It would be funny and I’d love to see it but you KNOW spez and his butthurt bootlicking simps are petty enough to block/ban any link that goes to any address that’s associated with a Lemmy instance AND instantly “permanently suspend” any account that participates.

        Reddit admins even ejected their favorite agitator powermod, u/awkwardthepanda, for posting a John Oliver picture.

        They are truly prepared to burn every bridge.

        But maybe that’s the point. Maybe they should be FORCED to burn every bridge and annihilate themselves in the inferno.

      • chicagohuman@lemm.ee
        link
        fedilink
        arrow-up
        5
        ·
        edit-2
        2 years ago
        • Tired of ads like this? Try Lemmy!
        • If you were federated, you’d be home now.
        • Reddit wants to show you ads.
        • Consume. Or federate.
        • Morose mammal@lemmy.fmhy.ml
          link
          fedilink
          arrow-up
          2
          ·
          2 years ago

          Hmm. So how about: “Tired of ads? Reddit wants to show them to you. Come to Lemmy, we are friendly and you are welcome!” I am willing to commit 100 euro if anyone can make that happen.

      • Confuzzeled@lemmy.world
        link
        fedilink
        arrow-up
        3
        ·
        2 years ago

        Maybe something like, “Your ad could be here or if you’re sick to the back fucking teeth of ads you should come to lemmy”

          • NABDad@lemmy.world
            link
            fedilink
            arrow-up
            1
            ·
            2 years ago

            Choice. If an instance starts adding in ads, people will move to another instance. If they find a way to be invasive enough to be seen by users in other instances, they would probably be defederated.

          • NABDad@lemmy.world
            link
            fedilink
            arrow-up
            0
            ·
            2 years ago

            Choice. If an instance starts adding in ads, people will move to another instance. If they find a way to be invasive enough to be seen by users in other instances, they would probably be defederated.

                • BeardedGingerWonder@lemmy.world
                  link
                  fedilink
                  arrow-up
                  1
                  ·
                  2 years ago

                  The choice is the thing, I think. It’s what made the whole Reddit thing a bit bizarre for me. Like they could’ve just passed the ads through the API and used personal API keys in 3rd party apps. Those content to take the ads take them and those who prefer to pay a fee can do so.

                  “We need to pay for this shit, it’s up to you how we do it” is a much easier sell IMO than “you’ll use our app and you’ll fucking like it”

    • Syrc@lemmy.world
      link
      fedilink
      arrow-up
      5
      arrow-down
      1
      ·
      2 years ago

      And give money to Reddit? Hell no. Let’s see how much time they take to refill those ad slots by themselves.

      • gravitas_deficiency@sh.itjust.works
        link
        fedilink
        arrow-up
        3
        ·
        2 years ago

        Honestly? If it’s a way to siphon users away from Reddit and towards Lemmy, we all need to look at this sort of thing as an investment. Sure, it gives Reddit some cash up front… but it also siphons away their primary value proposition to advertisers: the user base.

        Running subreddit-specific ads pushing lemmy/fediverse-hosted alternative for a couple months will do WONDERS in the long term.

        And yes, it’s distasteful to give Steve money, but at the same time, giving him a comparatively small amount of cash now will ultimately end up taking a far, FAR more significant amount of money away from him later, in the form of audience count he can offer to his advertisers.

        • Syrc@lemmy.world
          link
          fedilink
          arrow-up
          3
          ·
          2 years ago

          I don’t know, I really don’t believe ads can do that much wonders. I mean, apparently they do because otherwise we wouldn’t have the whole internet plastered with them, but I personally don’t think I’ve ever actually clicked on an ad in my entire life.

          • gravitas_deficiency@sh.itjust.works
            link
            fedilink
            arrow-up
            1
            ·
            2 years ago

            Well you see, people like you and me, who are borderline obsessive about our refusal to interact - or even be presented - with ads, are unfortunately very definitely outliers in terms of user archetypes on the modern internet.

            • Syrc@lemmy.world
              link
              fedilink
              arrow-up
              1
              ·
              2 years ago

              Most sources I’ve seen claim that 42% of internet users use Adblockers, and the percentage obviously goes up as the age goes down. Considering the average Reddit user’s age, the adblocking users might as well be the majority, so if you count in the people who don’t block them but don’t click on them either I don’t think it’s going to make that much of an impact.

              And honestly I’m not even that obsessive about my ad experience, it’s more that they rarely have anything I would be remotely interested about.