"The design drew inspiration from the concept of “a piece of cloth”
A sock with straps for ONLY $229.95!
They know exactly how to price products for the Apple gang, any cheaper and no one would buy.
checks date
not April 1st
Genius move by apple tbh
I bet the $9.95 is the production cost.
Lmao prob move the decimal over 2 spots to the left
Yeah, shoes cost that much to produce. Maybe one decimal.
I feel like the people who buy these types of things are trying to fill a hole in their souls.
Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.
But no, of course they didn’t. Because why the fuck would anyone want that.
I’m so sick of this trend of trying to make the phone as thin as possible and then the camera bump has prominent as possible, completely negating any benefit. My partner would definitely like a thinner phone and would probably buy a phone that didn’t have the camera bump because it didn’t have any camers, if it meant a thinner phone that would actually fit in her pocket.
Either that or keep the camera bump and just thicken the whole phone out and give me a larger battery and the apparently too big to fit 3.5mm audio jack.
What I don’t get is why they don’t make a model with more battery space to flatten out the back. I would love a phone with 10Ah instead of 3Ah and I already carry a battery pack for this exact reason. The lack of options is super annoying.
Apple users are so fucking stupid.
Looking at the comments, Im so glad Im not the only one seeing a big sock with strap… lol.
I think it’s even worse than that. It’s just a gym sock with a slit cut down the middle to form the straps.
You could make one of these for like a dollar. And some spare time. Probably even cheaper if you already have an old gym sock laying around.
Inspired by the concept of “a piece of cloth,"
Looks at URL.
Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO
Looks at URL.
When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…
This can’t be real. Checks URL again.
Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…
iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
…What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.
it’s so stupid I’m still not convinced it’s real.
“This can’t be real. Checks URL again.”
Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”
And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.
I should start knitting these for Christmas gifts.
I can’t stop laughing at this comment. I think that’s what we all did!
I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed
This was my EXACT experience. How was this not satire?
First off, yes, this is a pretentious sock bag for rich people… or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
- Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
- If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
- Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
- A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.
The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.
The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.
The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
The pattern on the inside is weirdly a lot nicer.
“It makes perfect sense” is a funny way of saying “its the word “pretentious” made of cloth with a profit margin % in the six digits by one of the worlds greediest, shittiest companies in a sea of companies that stand out for their shitty greed”.
That is what I said, but sorry I used too many words to say greed as a motive is too simplistic
Not trying to be a contrarian here but I don’t believe just the word “greed” covers 230 dollars for a phone sock.
It’s cartoonishly exaggerated greed, and the fact that most people will just shrug and go “That’s Apple!” Is part of the problem. Instead of the general populace looking at this, expressing the correct amount of disgust, and watching the shitty company burn to the ground, people celebrate and anticipate their releases.
Fucking mind boggling.
Probably like other accessories it’s the manufacturer who sets the RRP, but yeah, as usual, they’re going to be happy to get their cut.
Tim Cook has turned Apple into the company it is today through that (clearly revolting) ethos.
I forgot to put industrial weaving machine into the LLM, and well top result is now:
1 The “Woven Loop” — Sculptural Woven Bag
Concept:
A minimalist woven shoulder bag or clutch, created entirely from a single continuous industrial weave, without seams or hardware — a textile “unibody,” echoing Apple’s aluminum unibody design.
Made using Issey Miyake’s three-dimensional weaving technology, creating form and volume directly from the loom.
Followed by a pouch and a sash… so really I have to wonder if actually this was just a lazily AI generated idea all along.
They should collab with women’s jeans manufacturers to make sure the pockets are big enough for a phone.
Here I thought it was going to be a small screened cheap iPhone and I was excited for a minute.
cheap iPhone
LOL
I mean, they have done it. When I was looking at phones a few years back, it was genuinely a toss up between a Pixel 4a and an iPhone SE. If all you need it to be is a cameraphone, then both were good options.
Even now, the iPhone 16e is a relatively inexpensive phone when considering its featureset, but I would prefer a “mini” or newer SE variant instead.
Compared to other flagships they’re not outrageously expensive
OK? They’re also fuckin’ expensive
I won’t argue that. But they’re not like, uniquely expensive.
I think the problem people have with the iPhone is that all of them are expensive. Whereas Samsung make the A Series and there is the Pixel from Google. If you want to pay extra and get a more expensive phone that’s an option, whereas with Apple that basically isn’t a possibility.
Yep
Although the real budget option is just to buy last year’s models. The iPhones have actually really powerful processors - having one a year or two old that you can get new for really cheap is really not much of a drawback.
Well, they are more expensive, and have more expensive options.
That’s exactly what I was thinking too. Like an iPhone nano or something. The laugh I let out when I saw what it actually was though, I really needed that today.
Very disappointed that’s not what this was.
I can literally crochet this in under an hour.
Sounds like you just found yourself a job.
So, a knee-high sock with a slit on the side. For $230 US.
We’ve come full circle.
Also, I wonder if this is some kind of scheme to park the “iPhone Pocket” name for a bit in case they want to make a phone called that in 10 years.
Full sock-le?
I suppose if they ever make a flip phone with a folding screen that would be a good name for it.
