Clearly people didn’t give enough of a shit about the PR. And clearly people weren’t buying enough.
How regularly did you buy pride merch at Target? Furthermore, how regularly did you decide to shop at Target, when you weren’t going to already, specifically because you can buy pride merch there? Is the answer to both ‘very rarely, if ever’? Because that is the answer for most people.
The pride stuff is PR. Advertising it sends a message. Dropping it also sends a message.
Clearly people didn’t give enough of a shit about the PR. And clearly people weren’t buying enough.
How regularly did you buy pride merch at Target? Furthermore, how regularly did you decide to shop at Target, when you weren’t going to already, specifically because you can buy pride merch there? Is the answer to both ‘very rarely, if ever’? Because that is the answer for most people.