WBD is relenting on trying to get everyone to sign up for its streaming service.
  • defunct_punk@lemmy.worldEnglish
    22·
    7 days ago

    Don’t have a dog in the race but Max was an awful name that told me nothing about the service. HBO was a super respected name for making decades of high-quality content, who tf suggested they should drop that from the name?

  • kowcop@aussie.zoneEnglish
    5·
    7 days ago

    Reminds me of the scene from ‘The Social Network’ where Timberlake’s character says ‘drop the The’ (from The Facebook)… his only contribution . Some branding specialist probably charge HBO Max a few million to make it just ‘Max’

    • MountingSuspicion@reddthat.comEnglish
      3·
      7 days ago

      Honestly. It feels like they didn’t even bother to focus group this. I don’t know how execs didn’t have an immediate understanding it was a bad idea, but even if for whatever reason they couldn’t immediately tell, they didn’t bother to check with anyone else. I don’t know a single person who thought it made sense branding wise. They could’ve asked five people on the street and saved millions of dollars. Plus, I had HBO for a bit so they have my email (spam email), every once in a while I’d login and see emails from Max and think it’s like a phishing scam because that’s a pretty common name, but no, turns out they were just emails from HBO lol.