A Tulane University study found that 12% of Americans, mostly men or people aged 50-65, consume half of all beef on a given day, contributing to adverse health and environmental impacts. Educational programs targeting this group may help reduce consumption and address environmental concerns, as beef production has high greenhouse gas emissions, emphasizing the need for awareness and messaging.
I know you are joking, but I’d imagine most people don’t know how absolutely massive the CO2 emissions for beef are compared to everything else.