When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
  • davel [he/him]@lemmy.mlEnglish
    13·
    1 month ago

    We’ve been running this A/B reality since the late 1970s, and the results have been rust belts. Pepperidge farms remembers.

  • dawnglider@lemmy.mlEnglish
    10·
    1 month ago

    I can’t say that I’m surprised, but kudos to them for running this! To be honest 0 out of 584 sales is still impressive.

    My biasphobic brain can’t help but wonder if the radio button defaulted to the “Made in Asia” position though 🙃

    And for added pedantry, unless I’m mistaken this isn’t A/B testing 😁