The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
Interestingly, Plaza has been a vocal supporter of almond milk, even though her ad mocks plant-based alternatives.
i fucking hate celebrities
Have you ever looked at a tree and thought, ‘Can I drink this?’
- If your bit depends on the audience being too stupid to remember that fruit juice exists, it’s a bad bit.
- American dairy products often contain trace chemical contaminants from sources much scarier than trees. Link
- Interestingly, wood pulp does have a history as a food additive, but it’s less of a “millennial nonsense” thing and more of a “ripoff scheme sometimes attempted by the agro-food establishment during periods of lax government oversight” thing. Link
Oh, you like plant milk? Well you know where it comes from? Plants. Gottem.
I just watched the ad that shit is unforgivable. Imagine being in the middle of the most overwhelming hyperobject crisis humanity has ever experienced, taking a cheque from capital to do propaganda that actually any mitigation of even personal behaviour is a fucking joke you need to continue to contribute to deforestation and increased methane emissions.
Like yeah right-wingers do that all the time because they’re psychos. Hard to imagine Aubrey Plaza doesn’t think she should continue to be allowed to participate in polite company though.
Arent the only people against plant milk are :frothingfash: who literally thinks soy milk has estrogen?
Someone once told me drinking soy milk would cause me to grow boobs, and I immediately switched to soy milk … while still not realizing that’s not a very cis thing to do.
It’s one of those 10,000 things that make way more sense now. :trans-vegan:
Not quite. It’s them but also all the people who have financial involvement in animal agriculture.
SNL writers need to be made to commit Harakiri
With a bamboo blade
So basically death by :bonk:
I love how the ad has a caption saying “*obviously wood milk has no nutritional value,” as if a lot of vegan milks aren’t fortified with calcium and vitamin A/D/E/B12. The almond milk in our fridge literally has “50% more calcium than dairy milk” on the front
Sorry I don’t wanna drink growth hormone infused titty juice that destroys the environment and makes half the population bloated, gassy, constipated, or break out in acne (my pimples literally went away as I quit dairy)
The entire bit seems to exist to create one moment where Aubrey says “Got Wood?” while her upper lip is covered by a ‘wood milk mustache’.
All dairy politics is sexual pathology.
The video they linked is the shortened version, the full one (30 seconds longer) has this line:
Because you’re thirsty, and because you want it. Because you want that wood as your milk (eyebrow raise)
That lobby group’s primary concern is a lower milk consumption among zoomers and millenials. And all of their marketing about it is just awful. Younger people don’t find plant based milks weird enough for the messaging here to stick.
Aubrey Plaza’s stuff blew up with zoomers on tiktok so I think that’s why they bought her
I more meant the “lol what’s the deal with plant based milks?” approach. It probably isn’t going to work on a generation that already accepts it.
I’m going to invent wood milk just to spite them
Maple syrup is wood milk and it’s good.
