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Enshittification@lemmy.world · 1 year ago

Instagram is testing unskippable "Ad Breaks" lasting 3-5 seconds, disrupting user browsing experience

cross-posted to:
tech@pawb.social

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Instagram is testing unskippable "Ad Breaks" lasting 3-5 seconds, disrupting user browsing experience

Blaze@reddthat.com to

Enshittification@lemmy.world · 1 year ago

cross-posted to:
tech@pawb.social

Unskippable ads may soon make Instagram a nightmare just like YouTube

Instagram has been testing one of its most controversial features yet: unskippable ads, and it's called Ad Breaks. Here's what we know.

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Enshittification@lemmy.world

enshittification@lemmy.world

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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